Privacy Policy

Privacy Policy in Full


We are committed to protecting any data that we collect concerning you. By using our services you agree to the use of the data that we collect in accordance with this Privacy Policy. The purpose of this policy is to explain what we do with your personal data, how we protect it, how we comply with regulation and additional information about our website and service.

We collect the minimum amount of information about you for the sole purpose of providing you with information and our goods. We are committed to protecting your privacy that is commensurate with providing you with a satisfactory service. This Policy indicates the type of processes that may result in data being collected about you. Your use of this website gives us the right to collect that information.

Our privacy policy abides to applicable data protection legislation, including but not restricted to, the General Data Protection Regulation (GDPR). The GDPR is a new regulation from the EU that will apply in all EU member states from 25 May 2018 to protect customer data.

We do not share any of your personal data with any alternative sources. All data is collected is for internal use only.

Information/Data Collected

We may collect any or all of the information that you give us depending on the type of transaction you enter into or when you create a trader’s account with Pound Wholesale. We also gather information based on your use of our website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website. Data in relation to credit card payments is processed by SagePay on a secure website linked to ours and they have their own privacy policy. We do not store debit or credit card details.

The data we collect from you includes;

  • Name
  • Email address
  • Company registration number
  • Company Website
  • Telephone/mobile number
  • Company address and billing address
  • Country of company origin
  • Gender
  • Tax/vat number
  • IP address
  • Activity on website and behaviour, including session duration, frequency of visits, session information, date and time of visits
  • Information on past correspondence with customer
  • Customer interests
  • Order history
  • Device/operating system

 Information/Data Use              

We use the information collected primarily to process the task for which you visited the website. Data and information for our customers is used exclusively for tasks such as regular correspondence, billing and delivery information, marketing activities such as special offers, mailshot campaigns, up and coming wholesaling events, industry-related news and information about orders such as confirmation emails and receipts.

Data collected in the UK and EU is held in accordance with the GDPR. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.

If data is no longer necessary for our service or for your experience with our website, the data will be deleted. Data collected from inactive customers will be deleted after two years. If you reject or fail to agree to this policy, your data will be removed within two years from the GDPR formal introduction date, 25th May 2018, or from the point of registration. If you have placed an order with us in the past, we are required to store details of that transaction and any other correspondence relating to the order for six years.

With regards to your order history and interests (information you provide to us at the point of registration), we use this data and information to help your experience with Pound Wholesale and provide you with the products and information we believe you would like, and may market offers towards you based on this data.

We do provide your name/company name, telephone number, email address and delivery information to courier services. This is necessary to ensure the safe and proper delivery of orders. To find the respective privacy policies of the courier services we use, please visit their websites.

Any out-dated data or data that is no longer relevant will be deleted.


Your Internet browser has the in-built facility for storing small files- "cookies" - that hold information which allows a website to recognise your account. Our website takes advantage of this facility to enhance your experience. You have the ability to prevent your computer from accepting cookies but, if you do, you will only be able to view products, and you will not be able to view prices, view/change your account information, view/change addresses, view orders, or add to/view the shopping cart.

To improve our website and service, we use Google Analytics provided by Google Inc, which records data from website users and activity on the website. Using your web browsers cookies, Google collects data and details of your use of our website and is stored by Google in the United States, who have their own privacy policy.

Data that we may use to improve our services collected by Google Analytics includes:

  • Age
  • Gender
  • Language
  • Location (Country, City)
  • Customer Behaviour (New and returning customers, frequency and recency, engagement)
  • Technology (Browser and Network)
  • Device (mobile, desktop, tablet)
  • Origin of acquisition (organic, email, referral, social media, direct traffic etc)
  • Session information (duration, pages per session)
  • Website behaviour such as pages viewed, landing pages and exit pages

For more information about Google Analytics, please view their privacy policy

List of Cookies we collect (from all web tools & third party companies)

COOKIE name COOKIE Description
guest-view Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view.
login_redirect Preserves the destination page the customer was loading before being directed to log in.
mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages.
mage-translation-storage Stores translated content when requested by the shopper
mage-translation-file-version Tracks the version of translations in local storage.
product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product Stores product IDs of recently compared products.
recently_compared_product_previous  Stores product IDs of previously compared products for easy navigation.
recently_viewed_product A flag, which indicates whether caching is disabled or not.
recently_viewed_product_previous You sesssion ID on the server.
X-Magento-Vary Allows guests to edit their orders.
form_key The last category you visited.
mage-cache-sessid The most recent product you have viewed.
mage-cache-storage Indicates whether a new message has been received.
mage-cache-storage-section-invalidation Indicates whether it is allowed to use cache.
persistent_shopping_cart A link to information about your cart and viewing history if you have asked the site.
private_content_version The ID of any polls you have recently voted in.
section_data_ids Information on what polls you have voted on.
store Tracks the specific store view or language selected by the shopper.
stf Information on products you have emailed to friends.
hide_global_message Indicates whether to show or hide global message to customer once logged in.
hide_newsletter_popup Indicates whether to show or hide subscribe to newsletter form.
hide-age-verification-box Indicates whether to show or hide age verification alert when add to cart.
age-verification-source-element Stores product ID of previously triggered age verification alert for easy navigation.
NID, _GRECAPTCHA Google recaptcha protection.
_ga Used by Google Analytics to generate statistical data on how the visitor uses the website.
_gid Used by Google Analytics to generate statistical data on how the visitor uses the website.
gat Used by Google Analytics to throttle request rate.
trustedsite_visit The cookie is necessary for secure log-in and the detection of any spam or abuse of the website.
sib_cuid Used by Sendinblue to count visits and traffic sources so we can measure and improve the performance of our site
_fbp Used by Facebook to collects data that helps us to track conversion from facebook ads, optimize ads, build targeted audiences for future ads and remarket to shopper who have already taken some kind of action on our website.
fr 3rd party host cookies, Used by Facebook to deliver a series of advertisement products
uuid, __cfduid 3rd party host cookies
mp_xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx_mixpanel 3rd party host cookies
hjSessionUser{site_id} Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID
_hjSession{site_id} A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.
_hjClosedSurveyInvites Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.
_hjDonePolls Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.
_hjMinimizedPolls Hotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.
_hjShownFeedbackMessage Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.
_hjSessionTooLarge Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.
_hjClosedSurveyInvites Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.
_hjSessionRejected If present, this cookie will be set to '1' for the duration of a user's session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.
_hjSessionResumed A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.
_hjid Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjRecordingLastActivity This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).
_hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
_hjUserAttributesHash User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.
_hjCachedUserAttributes This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.
_hjLocalStorageTest This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that user is included in the data sampling defined by our site's pageview limit.

This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.


This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.


This stores information about the user viewport such as size and dimensions.


This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.


Disclosing Information

We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a carrier to deliver goods that you have ordered. We may also use the information to keep in contact with you and inform you of developments associated with our business. You will be given the opportunity to remove yourself from any mailing list or similar device. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent. We may from time to time provide information of a general nature to third parties - for example, the number of individuals visiting our website or completing a registration form, but we will not use any information that could identify those individuals.

‘Right to be forgotten’ and accessing your data

If you wish to have you data deleted (or altered), you have the right to contact us at any time. By simply emailing us at, you can request for your details to be deleted. Before we can you ahead, we will need to correspond over the phone to discuss your requirements and verify your identity, in the interest of the protection of your data. If you require your data that we hold, you have the right to request all the information we have, and can follow the same process to receive your data from us.

What happens to data if you reject or fail to agree to this policy?

If you reject or fail to agree to this policy, we will delete your data from our system. If you wish to use and order from our website again and your data has been deleted, you will have to reapply for a trader’s account, and agree to this policy and our terms and conditions.

How do we store and protect your data

The security and protection of your data is paramount to Pound Wholesale and we ensure all of your data is collected and stored in the safest manner possible. Your data is stored with cloud-based storage providers. Our website is SSL EV secured and all transactions are protected with up to 256-bit Secure Sockets Layer encryption. The Pound Wholesale website is monitored 24/7 to protect ourselves and our customers from any intruders or malware that could pose risks.

Customer passwords are hash encrypted. We do not collect or store any debit card or credit card information, so all online payments are hosted on a secure 3rd party payment gateway with Sagepay.

Changes to this Policy

Any changes to our Privacy Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval.

Contacting Us

If you have any questions about our Privacy Policy, or if you want to know what information we have collected about you, please email us at You can also correct any factual errors in that information or require us to remove your details form any list under our control.

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