Bettina are leading UK suppliers of domestic cleaning supplies in the discount sector, providing low prices on everything from sponges, scourers, cloths and dusters to brushes, buckets, mops, brooms, pegs, gloves, liners and laundry supplies. Specially designed for all things tackling grease, grime and dirt, Bettina is a proud partner of Pound Wholesale, and we have supplied their products in bulk quantities for a range of discount retailers, online sellers and professional cleaning and catering services.
With a commitment to innovation and sustainability, Bettina are a supplier for the here, now and future. Formulated for robust cleaning strength and industry-standard effectiveness, Bettina manufactures cleaning products made with abrasive fibres exclusively obtained from 100% recycled post-industrial material, from plastic and plant-based sources, and 100% natural cellulose sponges from renewable sources, in addition to compostable packaging.
Bettina’s popularity is because of its no-nonsense approach to cleaning essentials. Though brightly coloured, visually-appealing and clearly well-performing in retail environments, Bettina’s unquestionable pedigree is its practicality, durability and reliability.
A viable solution for domestic homeowners, professional cleaners and commercial operations such as hospitality, hotels and hospitals, Bettina are among Pound Wholesale’s most enduringly popular cleaning brands.
Quality & Durability at a Discount Price
A part of Bettina’s widespread appeal across various customer groups and industries it their exceptional value for money.
As of August 2025, Pound Wholesale supplies more than 150 active Bettina products across its cleaning categories. Ranging from £0.38 to £5.26, Bettina’s range incudes 107 products for less than £1, with an average product price of £1.23.
A Brand for Domestic and Commercial Cleaning
Retailers can provide general consumers exceptional domestic durability and effectiveness to keep the home and surfaces clean, tidy and free of messes. Allowing convenient stores and cleaning the departments to stock their shelves with fast-moving consumer goods and potentially high-margin products, Bettina are a popular solution for our retail customers.
For professional services, catering, property managers and hospitality arrangements, Bettina offers the quality staff require to maintain kitchens, bathrooms and living areas, whilst offering superior pricing to many other brands available on the market.
What Our Data Says About Bettina
Bettina is among the most popular choices for Pound Wholesale’s distinguished customers when it comes to the cleaning category. Performing well across numerous cleaning sub-categories, one of Bettina’s primary solutions is their cleaning tools, reflected by their overall sales category segments.
Bettina also enjoys significant success with its bathing and toiletry accessories, such as body cleaning sponges, massagers and exfoliators and personal care products.
According to statistics, Bettina is popular among all Pound Wholesale customer groups. Our data indicates that Bettina products are enduringly popular with consumers, both online and in-store and general retail specifically.
Bettina is also a popular choice for professional business and cleaning services, indicating their effectiveness in tackling household and commercial cleaning tasks.
Why Bettina is the right choice for your business
A staple across pound shops and discount retailers, Bettina is a reliable cleaning supplies provider for businesses, particularly those working on a budget or operating in the discount sector, but with a demand for durability and longevity. From a supplier with over 55 years of operation, producing premium and innovative solutions for homes and businesses across Europe, Bettina’s mission is simple, make daily cleaning tasks easier, more efficient and environmentally responsible.