With over five decades of experience supplying premium and innovative cleaning solutions for homes and businesses across Europe, Arix Europe has established a strong reputation for itself and its leading brands, notably Bettina and Tonkita. With a legacy of reliability and performance, Bettina and Tonkita are among Pound Wholesale’s most popular cleaning ranges, delivering the premium performance to satisfy the demands of consumers.

Renowned for it Italian craftsmanship, eco-friendly designs and commitment to quality, Arix Europe with its brands Bettina, Tonkita and Aqua Massage provide an industry benchmark for cleaning providers.

From household cleaning supplies, dishwashing and specialised cleaning solutions to car care, personal care and baby care, Arix Europe produce a diverse range of professional-grade and environmentally responsible products sourced from high-quality materials for maximum efficiency and effectiveness for domestic and professional use.

Bettina Cleaning Products

Bettina’s range is a wide selection of domestic and commercial cleaning supplies, from sponges, scourers, dusters and cloths to brushes, buckets, mops, brooms, pegs and laundry, cleaning gloves, bath, shower and baby care essentials. Premium on everything except the price, Bettina facilitate one of Pound Wholesale’s biggest selection of cleaning products.

Tailored toward cleaning retailers and domestic homeowners, Bettina provide the durability and reliability to blast through grease, grime, dirt and filth.

Designed to make daily cleaning chores easy and more efficient, the Bettina’s cleaning products provided by Pound Wholesale are crafted from premium-grade materials for superior absorbency, cleaning strength and reliability.

Pound Wholesale’s Most Popular Bettina Cleaning Products

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Tonkita Floor & Janitorial Cleaning Products

An Italian-inspired brand that provides premium janitorial supplies, floor cleaning supplies and dusting products, Tonkita’s range is crafted from robust, high-quality and hard-wearing plastics, abrasive fibres, premium bristles and materials that are specially designed to tackle dirt, dust and debris to restore floors and surfaces.

From brooms, mops and brushes to dust pans and toilet brushes, Tonkita provide the high-quality bristles, abrasive fibres and materials to wow domestic cleaning enthusiasts and improve the performance of professional cleaning services.

Bringing innovation to every surface, Tonkita’s floor cleaning products from Pound Wholesale combine Italian craftsmanship with professional cleaning performance for maximum dust and debris collection to tidy domestic and commercial spaces.

Pound Wholesale’s Most Popular Tonkita Cleaning Products

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Aqua Massage Bathing & Personal Care

Aqua Massage includes a range of personal care and hygiene products, in addition to baby care products and bathing accessories. From massage sponges and cleansing sponges to bath mits and massage brushes, Aqua Massage products are crafted from premium and gentle materials to cleanse and exfoliate the skin, including baby’s sensitive skin.

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Arix Europe's Commitment to Innovation & Sustainability

With an unwavering passion for innovation and quality, Arix Europe’s cleaning brands and products are fit for the future. Crafted from eco-friendly materials that are kinder to the planet, Arix Europe have also reduced production wastage and continually updated their manufacturing processes for a positive impact on the environment, whilst providing the quality and functionality required to clean and maintain in style.

Leading the way in sustainable innovation, Arix Europe boasts an experienced and dedicated team, helped by their investment into research and develop to produce the trusted quality that UK homeowners and professional businesses need to clean domestic and commercial areas.

Origins & History of Arix Europe

The roots of Arix are from northern Italy. Renowned across the region for its work, commitment and dedication, Arix was formed by Silvio Ballasini and his daughter Lorella Bassaini around 1969.

Arix has proudly aligned with its core values and principles; quality, attention to detail and trust in people! A tried and trusted staple of Italian homes, Arix has been recognised by the Register of Historic Brands of National Interest

Expanding its range from cleaning brushes and sponges to a broader range of cleaning tools, cleaning accessories, hygiene and personal care and car cleaning tools, Arix launched its cleaning range in the UK around 2011, and maintaining a commercial and logistical presence across the UK, Ireland and Europe.

Today, Arix Europe continue to design and manufacture sustainable cleaning solutions that reflects decades of experience and innovation, supporting Pound Wholesale with large selections of domestic and commercial cleaning supplies.

Pound Wholesale’s Key Partnership with Arix Europe

Pound Wholesale maintains a close and collaborative partnership with Arix Europe, offering UK retailers and cleaning professionals access to high-quality, sustainable, and competitively priced products across the Bettina, Tonkita, and Aqua Massage ranges.

Our partnership allows retialers cleaning services and online resellers to access:

  • Bulk quantities of Arix Europe products
  • Competitive trade pricing
  • Fast and reliable UK distribution
  • Marketing support and brand visibility

With shared values of innovation, reliability and performance, both companies are committed to delivering exceptional cleaning products that meet the needs of every home and business.

Pound Wholesale continues to expand its offering of Arix Europe’s products, ensuring trade customers can source everything from household and janitorial cleaning tools to personal care and hygiene essentials — all under one trusted brand partnership.