As revealed back in November, the huge Elbow Grease National Outdoor Media Campaign in 2026 is underway, and the iconic “hero” product, the Elbow Grease All-Purpose Degreaser (EG1-8), is spearheading the movement, typically cutting through the noise to boost national awareness and visibility.
The biggest ever national outdoor Elbow Grease media campaign, now live across the UK, features large billboards, bus stop display and high-street traffic placements to put Elbow Grease in front of millions of shoppers weekly.
With the primary goal of driving more shoppers into your stores and sales channels, increasing the visibility on cleaning aisles, retailers, discount stores and convenience stores are being urged to seize the major opportunity and stock up on the Elbow Grease range, most notably, the EG1-8 500ml All Purpose Degreaser.
Why The All-Purpose Degreaser Takes Centre Stage
At the heart of the Elbow Grease campaign is the hero product; The Elbow Grease All-Purpose Degreaser, which is being spotlighted in phase 1 (January).
A symbol of the stratospheric rise of Elbow Grease, the All-Purpose Degreaser has long been renowned as a quality degreasing product, and is being evolved as a multi-use cleaner with hundreds of domestic and household cleaning task uses.
The All Purpose Degreaser Campaign will;
- Reposition the All-Purpose Degreaser as a problem-solving 100s of uses cleaning product solution for the reality and messes of daily cleaning tasks.
- Associate the All-Purpose Degreaser with hundreds of practical uses, from kitchen grease to garden grime, car interiors, scuff marks, stains and more.
- Make the All-Purpose Degreaser UK as the gateway product that introduces consumers to the wider Elbow Grease range.
Pound Wholesale has long seen outstanding demand for EG1-8 year-after-year, and with a huge national visibility campaign of this scale, retailers are expected to experience;
- Faster shelf turnover
- Higher customer retention and repeat purchases
- Increased full-range acquisition
- Superior consumer confidence in affordable cleaning supplies.
The Elbow Grease All Purpose Degreaser has been a mainstay of Pound Wholesale’s best selling cleaning products range, with retailers and resellers acquiring the Degreaser by the box and by the pallet load on a regular basis.
Elbow Grease’s flagship formula, the All-Purpose Degreaser is specially formulated to remove tough grease, oils and marks from surfaces, and is suitable for use on various materials, from appliances and stainless steel to delicate fabrics, worktops, tiles, barbecues, sinks and more!
EG1-8, the All Purpose Degreaser has been a top performer by offering retailers;
- A trusted, reliable household item
- Excellent visibility in cleaning categories, both online and in-store
- High retail volumes
- Excellent B2B margins to support small businesses and independent retailers
A National Campaign Designed to Drive Shoppers Into Stores
Outdoor advertising remains one of the most effective ways to drive brand awareness. The Elbow Grease campaign is creating high-exposure placements on busy commuter routes, retail high streets and public transport hubs for constant visibility.
The goal of the Elbow Grease campaign is simple;
- Boost brand visibility
- Increase buyer confidence
- Drive more in-store sales
According to our statistics and information, the Elbow Grease national media campaign is making quite an impression.
- 91% of the UK population reached every two weeks
- Premium, high-impact placements near supermarkets, retail parks, travel hubs and commuter routes
- Digital screens delivering high recall messaging directly before shopping decisions
- Omni-channel alignment with Instagram & TikTok for the “100s of Uses” platform
Why UK Retailers should prepare Now! Bulk Buy Elbow Grease Range from Pound Wholesale
Though the National Media Campaign for Elbow Grease is ultimately targeting the full range, which includes everything from washing-up liquids and cream cleaners to glass cleaners, floor and surface sprays, scrubbing pads and cloths and the dishwasher range, it’s the Elbow Grease All Purpose Degreaser that’s the centre of the launch, and is an essential for your Elbow Grease range.
With an influx of fresh, excited and high-expectation customers anticipated to be dashing to the retail shelves, Pound Wholesale are encouraging our customers and retailers to secure your Elbow Grease stock and capitalise on the rising demand throughout Q1 of 2026!
Pound Wholesale: Wholesale Elbow Grease Supplier UK
Having maintained an excellent relationship with Elbow Grease for over a decade, Pound Wholesale has long been established as their leading UK wholesale supplier, providing retailers, traders and professional services alike with;
- Reliable stock volumes
- Full carton and bulk-buy options
- Competitive wholesale pricing
- Fast processing and dispatch across the UK
- Bulk supplier of the full Elbow Grease range